Tagged with featured

Mission Possible

I wrote a post for the Integral Ad Science tech blog about the benefits of a drafting a team mission statement and how we went about it for our UX team. Mission statements are invaluable for aligning a team of people to a common purpose, regardless of how large that group is.

Read the full blog post on medium.com >


Any Decision is a Good Decision

In January 2019, I gave a presentation entitled “Any decision is a good decision: Even the bad ones move you forward” at the Vista UX Summit in Dallas, TX. The audience was comprised of leaders, designers, product managers, and engineers from the various Vista portfolio companies. Here’s a synopsis of the presentation:

We all strive to make the right decisions. All too often, though, conflicting information, ambiguous advice, differing opinions, and fear of failure can lead to analysis paralysis. In my first year as UX Director at IAS, I learned that making a decision — any decision, even a bad one — got us one step closer to where we needed to be. In this talk, I’ll share examples of decisions I’ve made in 2018 including the context around the decision, the decision itself (the good, the bad, and the ugly), the outcome, and the lesson learned. I’ll show the science behind why even bad decisions can move you forward. I’ll also share some techniques I’ve found invaluable for transforming the difficult decisions into easy ones.



I’m a pinball enthusiast. I play for fun and competitively in leagues.

Up until now, I recorded all my best scores in plain text on my phone. It sufficed for a while, but I wanted something better. Something modern. Something social. Something that lets me share in the glory when people I know achieved a new personal high score, and let them do the same for me. Pinside.com lets me record my scores in detail, but when I’m playing in a bar or competing on a league night, it’s not so convenient. I needed something more streamlined. More immediate. So, I decided to build a new app.

Introducing Pindigo – a mobile social pinball score tracking app.

Visit pindigoapp.com Demo Video


  • easily keep track of your personal high scores using your smartphone wherever you are
  • use your smartphone camera to record photo evidence of your awesomeness and prove it’s legit
  • add notes and record details (# of balls, tilt sensitivity, etc) with each score
  • sync your high scores online with Pinside.com
  • your followers will be notified when you get a new high score
  • see how you stack up against the competition in the personal and global leaderboards
  • you’ll get notifications when your friends/teammates (users you follow) get a new high score
  • stalk your favorite pro and gawk at his high scores

Mission: Space Race

Sixty simultaneous players face-off in a high energy race to propel their spacecraft from Mars back to Earth. This attraction is installed at Epcot in the new Mission: SPACE pavilion. I was a member of the team that developed the innovative game Space Race, located in the post-show area of the building.

RACING THROUGH SPACE — Guests become members of the Mission Control team when they engage in Space Race, a high-energy interactive game that explores the teamwork needed between Mission Control and astronauts in space missions. Two teams work against one another to fix problems on their ship and be the first to arrive at the race destination. The Mission: SPACE post show, powered by HP, extends the adventure of Mission: SPACE, a Walt Disney World attraction set for liftoff at Epcot in 2003. Copyright 2003, THE WALT DISNEY COMPANY.

Two teams compete against each other in a race to send their rocket from Mars back to Earth. Nearly 60 people can play the high-energy game at one time.

The official preview date for Mission: SPACE was August 15 2003, with the full official opening date on October 2003.


Dragons Vs Robots Website

Fast-forward to the not-so-distant future.. once-slumbering Dragons have awoken and are locked in a global battle with a sentient race of self-evolving Robots. The prize: a powerful new source of energy called Protium. This is the world of Dragons Vs Robots!

Join the site, use the Dragon or Robot Creator to prepare your titans, then seek your enemies and face them in glorious battle. Each titan has their own profile page where you can track statistics, rate your appearance, and add your friends and enemies for later.

Dragon Creator VideoRobot Creator Video


Dragons Vs Robots: Titan Battle

Pick your titan, locate your enemy, and enter the fray! This turn-based strategy battle game is the centerpiece of the Dragons Vs Robots site. The mechanics are deceptively simple; but make no mistake, your opponents are cunning. Be wary of their protium attacks! Every win propels you higher in the rankings and awards points for your side.

Gameplay Video



I was Product/Design Director for the first iteration of TrustCloud, a “Lean Startup” company that empowers internet users to claim their online trustworthy reputation and leverage it in the sharing economy. TrustCloud verifies your email, phone number, physical address, and social networks then looks at your virtuous behavior on sites like TripAdvisor and eBay to build a portable Trust profile. You can then use your TrustCard on About.me, Craigslist, WordPress blogs, or ride/room/task-sharing sites like Tripping, ShareTribe, RidePost.


AT&T AdWorks iPad App

Developed for U•DIG and AT&T AdWorks, this iPad app lets marketing reps quickly build a custom presentation on the fly by simply selecting a target audience, vertical and channel — no more fussing around with powerpoint before a meeting! I built the initial wireframes, tech spec, and an interactive prototype that helped land the project contract.


English 3D

Full website design and build for Scholastic. Features a Flash carousel video player on the homepage, a drop-down navigation menu, and a document flipbook viewer.


A Screw Askew

I founded my design/development/consulting business, A Screw Askew, in 2004. This is some light-hearted branding work for the company.